Report this article Valentine's Day 2010

Busy over the last few days... OR Notice a decline in sales due to the Sunday Valentine's day....

Posted by James on Feb 15th, 2010 digg this super bookmark


Valentine's Day 2010


How did your business fare? Did the suburban suburbs flourish at the expense of the city florists? I know growing up in city florists that a weekend Valentine's Day does impeach on profits. However, the day seems to get bigger and bigger each year. Some of my local florists had queues out the door.
Frankly, some areas did well, others varied but overall the day is 30% down across the board. Were you an exception? Let us know. One compensating factor is the lack of stress. The day can actually be a trading pleasure if you didn't overpay too much for roses and the quality was good.
How did you fare?

Pearsonsflorist.com.au


Flowers Victoria executive officer Ian Blyth said although the loss was devastating for the Koelewyns, it would not affect supply too heavily.

He estimates more than 100,000 bunches of roses would be sold on Valentine's Day.

"It is our biggest day of the year by far and there are a lot of big producers that are geared up especially for that one day," he said.

"Others will step in to fill the orders."

Prices won't be affected, but romance will come at a cost on February 14.

Suitors can expect to pay about $45 for a bunch of red roses and $25 for a bunch of other coloured roses.

Those who really want to impress can spend more than $50 for a single stem of a specially nurtured, high-quality rose.

Heraldsun.com.au

Comments
Chillaxe
Chillaxe Feb 17 2010, 6:35am says:

Was a little slow.

+1 vote     reply to comment
Caz
Caz Feb 17 2010, 8:59am says:

We also had a fairly slow day. It was what we had expected for a Sunday though and we had ordered accordingly. Bring on Monday!!

+1 vote     reply to comment
cath
cath Feb 17 2010, 10:56am says:

Friday,busy for offices & work,Saturday consistent,Sunday finished at 1.30.Roses were beautiful at a great price,ordered more in the way of lily, gerb etc.Sure easier than starting at 3.am & finishing At 8.pm.
haven't checked figures yet.but all went smooth.whew!!!

+1 vote     reply to comment
studiorosa
studiorosa Feb 21 2010, 6:05am says:

we were very busy on the thursday, friday, saturday and Sunday morning, it was a realtively stree free day on the Sunday and we had alot of fun. we had great support from our suppliers and our local customers. definately ordering conservatively resulting in little wastage was key...

+1 vote     reply to comment
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