READY FLOWERS RELAY FLORIST GETS SUED Thread

Studiorosa, bringing it out into the public arena would be curtains for the industry. Sure this is another example of Corporates robbing their shareholders, but this Florist Industry is rather unique and I have always said we are not retail. Flowers are symbolic of all the positive emotions in life like Love, Peace of Mind, Joy, Happiness, honor and respect for one another. The attitude of these ordergatherers has been gradually whittleing down the role of the REAL LIVE HONEST FLORIST over the last fifteen years. These organisation have assumed the role of the florist and presented themselves falsely as such to the public. We do not need any more adverse publicity such as court cases and ACA until we have an alternative system in place of HONEST REAL LIVE FLORISTS.
It is a well known fact that it is more successful and profitable to rebuild on existing flower lovers than to gain new customers.
Mass advertising is expensive and so are court cases and will not solve this pathetic mess, so it is back to basics for the florist and the true Role of the Florist. A personal contact showing a massive respect for the customer by filling their requests to celebrate their special occasions. You can have the prettiest shop, the biggest advert in the yellow pages, the most fabulous designs, all the flowers in the world and NO PERSONAL RESPECT FOR PEOPLE, then you become but a museum piece. A florist shop depends on YOUR PERSONAL ATTITUDE and RESPECT. ITS TIME RIGHT NOW. 
Lets give our worst competition an ATTITUDE that they cannot possibly compete with.
We at EFlowersAlive have the Resources and Program that can do just that. You can double your relay order takings now by accepting your orders direct from the public in the future. Start now. This is a WAKE- UP CALL. from EFlowersAlive and THE WISE OLD OWL.... Cheers Ron
www.eflora.net.au  is an incomplete website needing your input as REAL LIVE HONEST FLORISTS. Where do you stand in the Pulics Eye?

Studiorosa, I am sorry, I do not address my last question Where do you stand in the publics eye? to you but to the Florist Industry as a whole. Sorry again and thanks for your comments. Ron. 

Ron, a court case is one of the avenues we have to reign in these scammers (that's why we have courts), if successful it will help to set up development of the law and rules of conduct for the industry. It's not expensive if you DIY like I do, however it is time consuming and it can be expensive to lose, if not careful.

The industry will never reform itself, that sort of thing seldom happens in human society and the crooks will always be out the picking up the less than ethical or naive followers. 

As to not bringing into the public arena, I am sure that the scammers would just love that comment, and if it were to bring curtains to the industry, which in my view is impossible, then so be it as I would rather be in an honest industry than one ruled by insidious dishonesty. Treating consumers as mushrooms is not the right way to go, in my view.

Studiorosa, ACA did do an investigation in WA, it aired in WA, I don't think it aired in the eastern states, didn't matter much as I am told it was gutless, pathetic and didn't name names. I think Channel 9 got frightened off by lawyers. I am told they may be looking at it again though.

Gordon, If you had been in the Industry as long as we have, we can assure you, you will have to give up your Floristry career, if you are adamant about cleaning up these scammers. You have not even seen the tip of the iceberg. Google Florist Queensland (about 1,250,000) try New South Wales (460,000) and this is a laugh Tasmania (about 268,000) and so on to West Australia (about 5,410,000), that's over SEVEN MILLION websites the public has to search through. It is simply impossible for everyone of them to be genuine. There are approx. 4000 Commerical florists in Australia. Don't go crying to the government for help when one of Queensland Premiers cancelled his fresh flower arrangements for his office and replaced them with silks from China. We are only small fry.
We do an intensive search with our SNAPPY PROGRAM by asking our customers how they made contact with us and we record our findings. This allows us to control our advertising dollar and record the degree of difficulty a person has to go through just to order a simple bouquet of flowers. There have been millions of dollars spent on promotions of websites, computers, etc which has been removed from the floristry industry and desecrated the meaning of the Power of the Flower and destroyed the credibility of the florist. We, the genuine florist, who have kept this fine service alive over the last 15 years since the rot set in, CANNOT and WILL NOT tolerate any more of this Industry being attacked and branded with deceit.
Can you honestly tell the general public which of the above sites are REAL LIVE GENUINE and HONEST FLORISTS. Do you know that in America, law suits have been flying back and forth for 15 years and still new ones are appearing even after legistration to ban them has been passed. If you have genuine interest in floristry could you help in promoting the POSITIVE ASPECTS OF FLORISTRY and giving the florist a FAIR GO.
WE MUST GIVE THE PUBLIC AN ALTERNATE WAY OF CONTACTING THEIR LOCAL FLORIST. WE MUST ACT IN THE SYMBOLIC NATURE OF OUR PRODUCT (HOHOR< TRUST RESPECT).
WE MUST WEED OUT THE WEEDS. WE MUST CUT OF THEIR SUPPLY AT THE GROUND ROOTS> ie OUR VERY OWN LOCAL CUSTOMER must know where we are. There is a motto which says, "take care of the little things in life, and the big picture will paint itself" or maybe  " take care of the pennies and the pounds will tke care of themselvesf" or maybe in this more modern era by Ray Kroc of McDonalds " if you work just for the money, you'll never make it. But if you love what you're doing and you always put the customer first, success will be yours" Please do not promote any more negativity within our Florist Industry. It is DEFINITELY NOT US Everything that every florist is striving to do is to SERVICE THE EMOTION.......SUPPLY THE FLOWERS...........SATISFY THE SOUL. EFlowersAlives Motto.  You might consider the fact that everyone of these organisations are DEFINITELY NOT FLORISTS. THEY HAVE NOT THE CHARACTER OF A FLORIST. They do NOT BELONG TO OUR INDUSTRY, THEY HAVE ACTED IN A PATHETIC AND DISGUSTING MANNER ON THE NAIVETY AND GENEROSITY OF THE FLORIST.  WE KNOW BECAUSE WE HAVE WORKED ON THEIR COMMITTEES.
You may not have noticed how this forum came to a sudden halt when this subject matter appeared. It is not in the CHARACTER of a FLORIST.
CO-OPERATION v's COMPETITION ....CO-OPERATION WINS EVERY TIME.    This a WAKE UP CALL TO THE FLORIST .................. SHOW YOUR COLOURS  ............  YOUR CUSTOMERS DO NOT KNOW WHERE YOU ARE............ WE HAVE THE PROVEN RESOURCES READY FOR YOUR APPROVAL. WE ARE NOT ABOUT ROBBING YOU OF YOUR PROFITS. FIRST OF ALL WE MUST KNOW THAT YOU ARE NOT ONE OF THEM.  SO ACT NOW AND REGISTER SO WE CAN INTRODUCE OUR " COME BACK PROGRAM " TO YOU. CHEERS from THE WISE OLD OWL at EFlowersAlive....Ron    www.eflora.net.au       email flowers800@optusnet.com.au