I uploaded a photo of the front cover so you know what the book looks like. All reports so far have been very positive. You can pick up a copy at most book shops or through Marjorie Milner College. You will soon be able to order on line at www.flowersdvd.com
JUST RELEASED!
Fresh Cut Flowers
Author: Gregory Milner, Principal, Marjory Milner College of Floristry in AUSTRALIA
RRP: AU$59.99 Hardcover
EVERYONE WHO LOVES FRESH CUT FLOWERS NEEDS TO OWN A COPY OF THIS BEAUTIFUL BOOK - AND EVERY FLORIST SHOP SHOULD OWN A COPY AND STOCK THE BOOK FOR SALE. IT'S UNIQUE AND FILLED WITH WONDERFUL INFORMATION AND STUNNING PICTURES!

(Click on the image to enlarge)
Fresh Cut Flowers is the ultimate handbook for florists, floral artists and anyone who loves cut flowers! It is also an informative resource for florists-in-training, brides who are planning their wedding flowers, and business owners who would like their premises decorated with floral arrangements.
For amateurs and enthusiasts, this book cover topics such as:
- identifying and selecting the freshest cut flowers
- how to achieve the maximum life span for purchased flowers, using recommended care and handling techniques
- creating basic arrangements using flowers, vases and floral sundry products
For professionals in the floral industry, this book covers topics such as:
- operating a florist business: purchasing stock; customer expectations; commercial care and handling of flowers; and coolroom/refrigerator usage
- working with wedding clients: selecting appropriate flowers for bridal arrangements; consulting and cost estimation; and contrasting bouquets with bridal gowns
- working with business clients: selecting flowers for corporate decorating; delivery and mid-week visits; and creating designs for office environments