The idea is that anyone can create bouquets by just placing them into the little holes in the Ezybouquet holders and "it allows bouquets to be replicated consistently and precisely increasing productivity with skilled or unskilled labour". He did not win apparently...
The article states; "It saves time and wastage of flowers, and helps prevent RSI in floristry industry workers, especially in peak times such as Mother's Day and Valentine's Day.
Tony Amorico was hooked on flowers when first worked for a florist in his school holidays. Now twenty-eight years later, he grows and supplies flowers from his Adelaide workshop.
He designed the Ezy Bouquet Guide for his business, and has tested it at his own floristry factory and overseas, where it has proved extrememly popular.
Tony has been selling flowers and producing flower bouquets for 28 years. He was constantly looking at efficient and best practise methods of bouquet making from all over the world, and a way to produce a consistent looking bouquet, time and time again.
The challenge was to produce bouquets with skilled and unskilled labour in the shortest possible time at the lowest cost and during the highest demand periods e.g. (Valentine's day, Mothers day and Christmas.)
The EzyBouquet is a lightweight plastic product that remains with the bouquet.
It is shaped like a round disc with a series of holes in it. Legs underneath support the disc and hold it in place.
And you can re-use the EzyBouquet five or six times yourself, then put it out with the green waste where it will break down via UV light, oxygen and aerobic composting conditions. It is totally biodegradable and fully compostable."
It is quite obvious there has been no florist training techniques taken into account in its development when it comes to design work and presentation. I believe FLOWERS and the CUSTOMERS deserve better treatment than the demonstration witnessed on TV. Points to note in the demo: stems cut off at right angles instead of an angle, an elastic band did not hold the "design" in place when removed from holder and preparation of the flowers was poor. THE TERM 'strauss' was used as a description. Maybe a great accessory for flower sellers but please, florists do not loose the unique artistic ability in your hands and the knowledge taught to you in the Elements and Principles of Design and the care of flowers.
Didn't see the programme, but I heard about it with a measure of disgust! Almost not worth commenting about! I hope that our customers don't believe that our art is so commercial and easy!
They probably should have consulted the floral industry before trying to market this product. It is nothing new! In fact the idea is over 100 years old. These aids were popular in the Victorian and Edwardian Era. At that time they were usually glass inserts into a container. The idea was also made from plastic on Oprah a few years ago.
The arragements viewed on the video above is abismal to say the least. I hope he gets a florist in future.
Thanks SorrentoFlowers for putting up this new thread. I had not seen this product. The marketing is very poor but the product looks interesting. It has clearly been around forever but new plastic, could find a use for it.
"These aids were popular in the Victorian and Edwardian Era" Katherine
I believe we have an aid from the Victorian period around at the College somewhere. If I can find it I will take a photogrphy and put it on flowergoss.com
