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Feb 18 2012, 4:45am Anchor

hi Everyone,

I am in the UK and new on this site and wondered if anyone could help me with an assignment I am doing for my masters diploma in professional floristry (old ndsf).

the assignment is on environmentally friendly working practices in the floristry industry.

what i would like to know is:

1. what do you consider being environmentally friendly in your business involves?
2. does anyone have any environmental practices that are particularly effective?
3. how do you make your customers aware of your environmental policy, if you have one?
4. does your customer care if you follow any form of environmental practice?
5. what do you substitute for floral foam in sympathy tributes?

I would appreciate any information from anywhere in the world.

thank you

Edited by: lilyrose

Feb 18 2012, 11:23am Anchor

Blooms Away: The Real Price of Flowers

What is the environmental impact of all those flowers given on Valentine's Day?

By Carolyn Whelan | February 12, 2009

Roses are red… They are also fragile and almost always flown to the U.S. from warmer climes in South America, where roughly 80 percent of our roses take root; to warm the hearts of European sweethearts, they are most often imported from Africa. They are then hauled in temperature-controlled trucks across the U.S. or the Continent and locked up overnight in cold boxes before their onward journey to the florists of the world. According to, which tries to limit the environmental impact of flower purchases, sending the roughly 100 million roses of a typical Valentine's Day produces some 9,000 metric tons of carbon dioxide (CO2) emissions from field to U.S. florist. So what's a lovesick, albeit "green," beau to do?

First off, don't assume that imported roses are environmentally hostile. A 2007 study by Cranfield University in England found that raising 12,000 Kenyan roses resulted in 13,200 pounds (6,000 kilograms) of CO2; the equivalent number grown in a Dutch hothouse emitted 77,150 pounds (35,000 kilograms) of CO2. (Both examples include energy used in production and delivery by plane and/or truck. The roses from Holland required artificial light, heat and cooling over the eight- to 12-week growing cycle, whereas Africa's strong sun boosted rose production by nearly 70 percent over those grown in Europe’s flower auction capital.

"In Ecuador, the low-carbon impact of flower farms was evident. Greenhouses used no artificial heating or lighting, and most farm workers walked or biked to work," observes Amy Stewart, author of Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers. "In the U.S., most flowers grown commercially come from climate-controlled greenhouses, and many workers drive to the farm."

Although there is no study that makes a similar comparison of flowers grown in and outside the U.S. Colombia set up a "Florverde" (Greenflower) brand in 1996, and now labeled as such on bouquets at Wal-Mart and other big chains, with high environmental and social (worker benefits) standards. Roughly one in five U.S.-bound Colombian blooms is Florverde-certified, meaning stringent standards are verified by annual inspections done by Icontec in Bogotá and Geneva-based SGS, S.A. (Société Générale de Surveillance).

Similar "Sustainable-," "Fair Trade-" and "Organic-" branded bouquets are increasingly available at mega- retailers and florists in the U.S., including Sam's Club, FTD, natural food stores and Web sites like, Organicbouquet, TransFair, and 1-800-flowers. (Due to the expensive nature of going organic, however, international "organic" brands may have laxer guidelines than those in the U.S., authorizing less, but not zero, pesticide use; they also may be produced from cuttings that were not organically grown.) They boast labels like FlorEcuador or the U.S.'s VeriFlora, each with their own standards and independent inspection schemes.

Florverde's standards, for example, include minimal water use via drip irrigation and rainwater collection; hummus fertilization; boilers with air pollution filters; sulfur vaporization; integrated pest control for 46 percent less pesticide use; and environmentally sensitive waste disposal. Among social programs and benefits offered to workers: educational and housing subsidies; day care centers; literacy education, higher- and shorter- than-average wages and workweeks, respectively; on-site health care; full benefits including medical, disability and retirement insurance; and a floriculture school for those displaced by violence. Florverde is working to further grow the program and cut energy use, according to Colombian floral association, Asocoflores, chairman, Ernesto Vélez. With advice from U.S. universities, it is also testing biological pesticides, such as natural predators, and sending heartier breeds like carnations by ship.

Hopefully this may help a little.




Feb 18 2012, 10:26pm Anchor

thank you this has been of enormous help x

anyone got any inventive customer awareness ideas?

Feb 20 2012, 7:41am Anchor

An excerpt from (click ‘about CO2’)

Atmospheric CO2 is required for life by both plants and animals. It is the sole source of carbon in all of the protein, carbohydrate, fat, and other organic molecules of which living things are constructed. Plants extract carbon from atmospheric CO2 and are thereby fertilized. Animals obtain their carbon from plants. Without atmospheric CO2, none of the life we see on Earth would exist.

Water, oxygen, and carbon dioxide are the three most important substances that make life possible.

They are surely not environmental pollutants.

Please visit for even more information about wonderful CO2.

I love FLOWERS. Flowers are the most important environmentally link to life on this planet.

FLOWERS can live, survive and reproduce without the human.
But the human cannot and will never survive without FLOWERS. Ron Tate

Flowers are almost human, consisting of 70% water the same as the human body and Dr Emoto has proven
water has a memory

Florist are well and truly blest as the greatest evironmentalist in living history, in having Flowers to work with.

I have often said, “ As a Florist, the Flowers have saved my sanity, especially in peak periods with ordergatherers”

Flowers begin the healing process of Body ,Mind and Soul. Ron Tate

So, to solve the alleged CO2 problem is to grow more FLOWERS for the FLORIST to distribute into peoples homes.

I hope these few notes help, together with the above websites

The Colours of the Flowers are the healing colours of Natures Rainbow transferred to the Earth by the Light of Life and the refreshing raindrops. Flowers have all the ingredients necessary for life on this planet.

Cheers from the Wise Old Owl at eFlowersAlive ........ Ron

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