Be alert to the full story of the misleading email received entitled "changes to liquor licensing" for all florists.
The law states that all liqour must be bought at an retail outlet at retail prices.
Liqour placed in a flower order must be cost out at the retail price paid. A mark-up is not allowed
Two litres of wine or one litre of spirits is the maximum allowed in one order.
The value of liqour in any one order must not exceed 75% of the total value of the order.
The order must be delivered and not be a cash and carry from the floristshop.
This email is just another promotion ploy of taking the florist "for a ride" to sell this company's wine. An customer order can request $75 of liqour in a $100 order, with a delivery fee of $10 allows $15 for flowers and make-up which does not even cover time.
A Florist still has to have a Liqour Licence to buy Wholesale and sell retail
If the law stated 25% liqour the florist may be able to make a little profit out of the flowers.
When are Australian Florists going to support one another and be proud of their Industry and promote flowers for the betterment of the enviroment?
This Liqour Industry is another to add to the list of rip-off Industries playing on the florists ie "order-gatherers, relays, funeral, computers, internet, websites, etc. who make more profit out of flowers than the florists do.
The FLORISTS PRODUCTS are FLOWERS, PRESENTATION, and SERVICE to the HEALTH of the LOCAL COMMUNITY
Learn to cost for your own shop and to say NO to those orders you cannot complete and present by using your own formula.
Cheers....EFlowersAlive...The Wise Old Owl.....Ron