Card Messages Thread

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Alex	Jun 29 2009, 7:50pm Anchor
Dear Blank and Blank, Congratulations on the safe arrival of your new baby boy/girl Blank, we look forward to meeting blank, lots of love, blank, blank, blank and blank. And so on. A thought crossed my mind today as we had two deliveries going to a new mother with almost the exact same message, and while hand writing them I thought to myself - Do I change writing styles? Cursive? All Capitals? When I delivered the flowers up to the Maternity Hospital I noticed a card from another florist that was printed, rather then hand written. What is the preferred method? What is acceptable - All Capitals or Cursive? Are there specific occasions when Cursive should only be used?
vsf123	Jul 1 2009, 1:33pm Anchor
When we send out anything we print it on nice paper, good for spelling to...
winnierose	Jul 1 2009, 10:34pm Anchor
One of the first things, that I was taught in floristry, is that the card, is an extention of my presentation. The spelling had to be correct, and the words nicely written. So whether its typed or printed, it really doesn't matter. Rule of thumb in our trade is Presentation, presentation, presentation. !!
bella	Jul 2 2009, 5:27pm Anchor
I like the personal feel to a hand written card (unless its a particularly gushy v-day card - in which case I would rather not write it at all!) A botanical card like Pinkblossomtree.com are the ones we use in our shop, and it makes the presentation perfect if you can link it in with a good card. to give a message is normally why people are sending the flowers, so it has to be memorable! Edited by: bella
Alex	Jul 2 2009, 9:22pm Anchor
Bella - Those cards are stunning - 'tis a shame that they're not the absolute in cost effectiveness - Our card messages are written on a well designed card which doubles as our business card. They're slightly taller than a normal business card (I have no idea what size that is on the paper scale size) with a large white background on one side with our business name in a water mark, on the other side is the business name, address, contact details with an area next to it for us to add details as well as flower care details. Effective, professional in appearance, practical and quite good for the hip pocket - I believe they cost 5c a card + G.S.T. Do any other Florists use personalised (to the business) cards?
bella	Jul 3 2009, 5:06pm Anchor
I agree with the giving away of cards not being totally cost effective, we use our interflora cards as the "complimentary" option- but for an extra few $ people always seem to go for the botanical cards!! i know why I did pick up a gorgeous card from a florist in Melbourne when i was on holidays a while ago- white moss in flinders lane, they had the business card/gift card tag like you described.... and it is very clean and classy. - good for branding. i guess it works both ways, and depends of the customers choice!
Alex	Jul 3 2009, 10:17pm Anchor
Bella - I also noticed the environmental credits to the pink blossom tree cards - While there is the absolute visual appeal to these cards I definitely applaud their environmental awareness! Wish I could say the same for ours!
bella	Jul 4 2009, 7:33am Anchor
I know - they are beautiful AND good for the planet! a perfect combination haha. - in fact I think that summarizes everything I believe in!

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Alex

Jun 29 2009, 7:50pm Anchor

Dear Blank and Blank,
Congratulations on the safe arrival of your new baby boy/girl Blank, we look forward to meeting blank, lots of love, blank, blank, blank and blank.

And so on.

A thought crossed my mind today as we had two deliveries going to a new mother with almost the exact same message, and while hand writing them I thought to myself - Do I change writing styles? Cursive? All Capitals?

When I delivered the flowers up to the Maternity Hospital I noticed a card from another florist that was printed, rather then hand written.

What is the preferred method? What is acceptable - All Capitals or Cursive? Are there specific occasions when Cursive should only be used?

vsf123

Jul 1 2009, 1:33pm Anchor

When we send out anything we print it on nice paper, good for spelling to...

winnierose

Jul 1 2009, 10:34pm Anchor

One of the first things, that I was taught in floristry, is that the card, is an extention of my presentation. The spelling had to be correct, and the words nicely written. So whether its typed or printed, it really doesn't matter. Rule of thumb in our trade is Presentation, presentation, presentation. !!

bella

Jul 2 2009, 5:27pm Anchor

I like the personal feel to a hand written card (unless its a particularly gushy v-day card - in which case I would rather not write it at all!)
A botanical card like Pinkblossomtree.com are the ones we use in our shop, and it makes the presentation perfect if you can link it in with a good card. to give a message is normally why people are sending the flowers, so it has to be memorable!

Edited by: bella

Alex

Jul 2 2009, 9:22pm Anchor

Bella - Those cards are stunning - 'tis a shame that they're not the absolute in cost effectiveness - Our card messages are written on a well designed card which doubles as our business card. They're slightly taller than a normal business card (I have no idea what size that is on the paper scale size) with a large white background on one side with our business name in a water mark, on the other side is the business name, address, contact details with an area next to it for us to add details as well as flower care details. Effective, professional in appearance, practical and quite good for the hip pocket - I believe they cost 5c a card + G.S.T.

Do any other Florists use personalised (to the business) cards?

bella

Jul 3 2009, 5:06pm Anchor

I agree with the giving away of cards not being totally cost effective, we use our interflora cards as the "complimentary" option- but for an extra few $ people always seem to go for the botanical cards!! i know why
I did pick up a gorgeous card from a florist in Melbourne when i was on holidays a while ago- white moss in flinders lane, they had the business card/gift card tag like you described.... and it is very clean and classy. - good for branding.

i guess it works both ways, and depends of the customers choice!

Alex

Jul 3 2009, 10:17pm Anchor

Bella - I also noticed the environmental credits to the pink blossom tree cards - While there is the absolute visual appeal to these cards I definitely applaud their environmental awareness! Wish I could say the same for ours!

bella

Jul 4 2009, 7:33am Anchor

I know - they are beautiful AND good for the planet! a perfect combination haha. - in fact I think that summarizes everything I believe in!